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Details
Position: UX Design Intern
Duration: 3 Months
Problem Statement
Outcome
What will show a Return of Investment?
I identified two key areas that needed attention:
1. Case Studies: To curate and showcase recent company projects to highlight our expertise and attract new business.
2. Brand Identity: To re-organize and refine the company’s brand to ensure consistent procedure times and facilitate future project development.
With clear goals and timelines, I set out to execute these initiatives.
Good projects, good company
For the case studies, I developed a streamlined process to ensure they were produced efficiently and effectively:
1. Information Gathering: I started by collecting all relevant details to gain a comprehensive understanding of each project.
2. Crafting the Introduction: I began each case study by introducing the project and outlining its primary goals.
3. Highlighting Partnership Value: I emphasized the importance of choosing a trusted partner to build products with care and efficiency.
4. Showcasing the Team: I shared insights about the team, highlighting what sets them apart from the competition.
5. Detailing the Approach: I explained the company’s approach to new projects and outlined what clients could expect when working with us.
6. Incorporating a Call to Action: Each case study concluded with a call to action, inviting readers to reach out and learn more about collaborating with our company.
7. Enhancing with Imagery: Throughout the text, I included relevant visuals to maintain reader engagement.
As the weeks passed, I became increasingly proficient at this process, ultimately releasing seven case studies. This effort not only enriched the website’s content but also led to a noticeable increase in traffic.
Try finding an icon
During my work on case studies, I encountered a recurring challenge: finding company icons and graphic resources. This bottleneck affected not just my workflow but also slowed down the design, marketing, and development teams.
To address this, I took the initiative to create a comprehensive brand library in Figma. This centralized library gave designers and developers easy access to high-quality assets, significantly speeding up their work. The system was built to be scalable, ensuring the company could expand and maintain it as needed.
Reflection
By the end of my internship, I had successfully developed:
Over seven case study pages
Four updated company process pages
A company-wide icon library
In addition to these deliverables, I gained valuable experience, including:
Using the JIRA system to manage sprints across multiple departments
Synthesizing complex projects into client-focused, impactful pages
This experience fueled my excitement to work in the tech industry, collaborating with diverse clients and tackling varied projects in a dynamic, team-oriented environment.