Details
Position: UX Design Intern
Duration: 3 Months
Problem Statement
Seamgen was chasing bigger clients—government, healthcare—but had nothing to show them. No case studies meant no credibility. That's where I came in.
Outcome
Traffic increased 48%. The case studies gave sales real proof when competing for higher-value clients.
What will show a Return of Investment?
What needed fixing:
Case Studies — Prove capabilities with actual project examples.
Brand System — Create a central asset library to speed up every team's workflow.
Good projects, good company
Built a formula for case studies:
Gather info — Collect project details and understand what actually happened.
Set the stage — Introduce the project and its goals.
Show partnership value — Explain why choosing the right partner matters.
Spotlight the team — Highlight what makes Seamgen different.
Explain the approach — Walk through how projects get executed.
Add a CTA — End with a clear next step for prospects.
Include visuals — Keep readers engaged with relevant imagery.
Shipped seven case studies over three months.
Try finding an icon
While building case studies, I kept hitting the same problem: no one could find icons or brand assets. It was slowing down design, marketing, and dev.
Built a brand library in Figma. Centralized everything—icons, graphics, resources. Teams stopped hunting, started shipping faster.
Reflection
Deliverables: seven case studies, four company pages, one icon library. Learned JIRA workflows and how to distill technical projects into client-ready stories. Realized agency work—fast pace, varied projects, cross-team collaboration—was exactly what I wanted.